Peddle pushers
Cycling is all set to be the favoured flavour of getting from
A -
Z in the capital. His-Mayor-Ness-Mr-Boris-Johnson recently announced
£1.49 million of funding for the first two Cycle Superhighways. A Cycle Hire
scheme will also be launched: no less than 6,000 bikes will be available from a
planned 400 docking stations!
Good news for the more motivated people of London Town, perhaps. Not so good if you're from out of town or are forced or choose public transport. As the Olympic Delivery Authority (ODA) Chairman John Armitt recently admitted ‘Moving hundreds of thousands of spectators and tens of thousands of athletes, media, officials and Games workers in the summer of 2012 is a huge logistical challenge.’ That's putting it mildly!
Opportunity Knocks!
However, all this could mean great cheering from creative
corner. The London 2012 Olympics is approaching advertising and media agencies with a brief to
communicate transport changes around the Games. Professionals in the field of advertising, media
buying, digital, CRM and PR are needed.
Winning agencies will be briefed to create a cornucopia of campaigns. Door-drops in the most affected areas. Posters at Tube stations. TV and online updates to keep Joe Public, workers and spectators informed of any day-to-day changes. Travel to and from the sites. Transport disruptions. Road closures caused by the Games. Changes due to building work in the run-up to the event. And any disruption once it has finished.
Sounds like an opportunity to get those creative juices flowing. Then go on. Give Win that Bid a call and you could be your way to Olympic Gold !
If you don't
have an established

