Kitchen Table Tycoons
By Virtual Girl
Careers from the kitchen table
The number of people starting and growing a business from home
rose to 2.8 million in 2009. Collectively these Kitchen Table Tycoons contributed £284
billion to the annual UK economy according to a survey by
Enterprise Nation and BT. And many of the are women.
May all your donuts look like Fanny's
Fanny Craddock may have been crowned the 'First Lady of Food' but she's certainly not
the only one who has seen her business leap off the kitchen table
into the limelight. You can find Cheryl Cullen and Kitten Kit keeping company
with Sally Preston, chief cook-and-CEO at Babylicious, Rebecca
Jay with her Dodo Pad and Julie Pankhurst who captured the desire
to reunite with friends. So a big thank you to new technology
which has at last created a new liberation for these Mothers of Invention by enabling them to run
successful businesses from home.
Oh! What a circus
Most Kitchen Table Tycoons double up as Mobile Entrepreneurs. Their average day.
Rarely typical. And they rely heavily on smart phones, apps and
instant messaging to manage their very-much-in-the-now
businesses. Organisation. Communication. Accessiblity.
Availability. All key to the circus of business. The Mobile
Entrepreneur is both Mistress of Smoke & Mirrors and Master
of the act of juggling and balancing the needs of the business
with the demands of their customer or client. Which is what
possibly explains the growth of the Virtual
Office.
Step into the virtual world
Time is both the currency and the enemy of every entrepreneur.
However, outsourcing telephone answering, admin, secretarial and
support services can buy time. Many virtual office companies also
have bricks and mortar locations that can masquerade as a
business HQ. They'll open mail. Forward mail. Who's to know?
They're perfect for a pitch. Marvellous for a meeting. Leaps and
bounds better than Starbucks or Costa. And granny gets to keep the flat. It's a no
brainer.
So if you can't stand the heat, get out of the kitchen and say au revoir to the kitch'n'sync.
Sally-Ann Mannas
Group Marketing Manager
The Virtual Office
www.voffice.com
Follow on Twitter @aVirtualOffice
