Sister Snog

Just about everyone has a favourite chocolate indulgence. What's yours? Bet you'd really love some white chocolate. Right now! Or maybe dark's your thing. The darker the better. The purer. Maybe 100% pure. Makes you feel better. Because it's eco-tastic as well as something to die for.

And it's not just about how crazy you are for it. What do you feel about the brand itself. The associations. What do you think of the girl with the flakey stuff? Or the flyboy in the shop who can't resist the crispy creamy stuff? Stuff about chocolate can make you smile. Laugh out loud even. Come over all fruity and nutty. Or rather territorial. Particularly if you've got a thing for Terry. And your favourite colour is Orange. Or is it All Gold? Chocolate can make your heart skip a beat. Man. Polo neck. Boat. What the Lady loves. Or feel high class with a bit of black magic?

There's a lot to learn from the world of chocolate for anyone who's in business. The passion of the true chocolatiers for one. Packaging another. Brand extension. Festivals, fountains and celebrations. Like Chocolate Week. Bringing fans and brands together in chocolate heaven. For tastings, samplings and soirees. Over dinner. Or The Ultimate Chocolate Indulgence Afternoon Tea. Now there's a thought!

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