Sister Snog

Yin and Yang
Sister Snog loves purple.  The deep purple haze. Rich. Regal with a splash of ceremony and a sense of occasion. Royal with a hint of aristocracy.  It sits between the blue hues of the Yin and the red hot sizzle of the Yang. Combine the two. Hey Presto! Sisters Snog's catwalk colour palette.

Hello Sweetie
Dip into the purple palette. You'll find Violet Creams and Parma Violets. Quixotic confectionary. If your taste buds can handle it. Rather like Sister Snog. An acquired taste for a refined palette.

Lavender and lilac
Lavender water evokes a sense of elegance. Victorian charm. Genteel ladies with frilly parasols. A walled garden draped in a gown of wisteria. Sipping chilled lilac wine in the gazebo. Humming a little ditty. Lavender's Blue.  Dilly. Dilly. For instance. And dancin'. If yer askin'. I'm askin'. In the rain. Purple rain of course!

Marvellous mulberry
Think purple. Think mulberry. Looks like a cross between an elongated blackberry. A robust raspberry.  Swollen longenberry. Certainly not your 'Average Bear Boo-Boo!' And did you know Buck Pal now stands where there was once a fine mulberry orchard. Then of course there's 'Peace, Love, Mud...and Mulberry'. The epitomy of understated Bo-ho luxury with roots in Biba-land. A peculiar juxtaposition. Rather like Sister Snog.

Mighty mauve
Think purple. Think mauve. First named in 1856 by chemist Sir William Henry Perkins. While he was tinkering in the lab late one night an unexpected residue caught his eye which turned out to be the first aniline dye.  It became known as Perkin's mauve and  the title of his biography Mauve: How One Man Invented a Colour That Changed the World.

Dress to Impress
Colour plays a key component of a brand's personality. Take a step back to think about what your brand colour says about you.  And be sure to dress it in a colour that speaks volumes.

Do you remember, on your way to Blackpool, Brittany or Berwick-upon-Tweed, frantically waving out of the back of the car at the ever-so-slightly embarrassed driver behind you?
Do you remember 20 questions? Or I-Spy? I-Spy! That's brought it all back. I-Spy Wild Fruits and Fungi. And they’re about to re-launch them too. 

But come on guys & gals, why I-Spy On A Car Journey? Get with it, Big Chief! Bring I-Spy bang-up-to-date? I-Spy Killer Heels.  I-Spy FitFlops. I-Spy TV Bags.

Look. In any case, we're all spying these days. Linking in (link in video). Following.  Tweeting. Sharing photos. There's so much out there to spy on. So much useful information to gather. New friends to find. The beauty is there's no cloak and dagger about it. No furtiveness. All collaboration. And no need to work for MI5 any more!

Just about everyone has a favourite chocolate indulgence. What's yours? Bet you'd really love some white chocolate. Right now! Or maybe dark's your thing. The darker the better. The purer. Maybe 100% pure. Makes you feel better. Because it's eco-tastic as well as something to die for.

And it's not just about how crazy you are for it. What do you feel about the brand itself. The associations. What do you think of the girl with the flakey stuff? Or the flyboy in the shop who can't resist the crispy creamy stuff? Stuff about chocolate can make you smile. Laugh out loud even. Come over all fruity and nutty. Or rather territorial. Particularly if you've got a thing for Terry. And your favourite colour is Orange. Or is it All Gold? Chocolate can make your heart skip a beat. Man. Polo neck. Boat. What the Lady loves. Or feel high class with a bit of black magic?

There's a lot to learn from the world of chocolate for anyone who's in business. The passion of the true chocolatiers for one. Packaging another. Brand extension. Festivals, fountains and celebrations. Like Chocolate Week. Bringing fans and brands together in chocolate heaven. For tastings, samplings and soirees. Over dinner. Or The Ultimate Chocolate Indulgence Afternoon Tea. Now there's a thought!

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