Promise & guarantee

Essence of the brand promise
“In the factory we make cosmetics. In the store we sell hope.”
Charles Revson
Founder
Revlon
The FMCG world has it pretty well sussed when it comes to crystallising brand promises. Danny Baker went round the country with the doorstep challenge to prove Daz gets whites whiter. Mars Bars helped you work, rest and play and Mr Sheen shined umpteen things clean.
Simply put. Sister Snog is a catalyst that starts a chain reaction. For its members.
The Sister Snog promises
• Foster a sense of belonging to a discerning club with kudos.
• Create a welcoming business environment.
• Personally pre-screen all members.
• Offer opportunities for members to raise awareness of their brand.
• Connect business women of a similar mindset.
• Organise, market & host over 30 sparkling business events a year.
• Reward referrals that lead directly to new members.
• Listen to feedback.
• Drive traffic to SocialSnog & the SnogBlog
• Innovate & invest in the brand.
• Be a valuable business resource with a finger on the pulse on hot topics & top trends.
Power of the guarantee

“I'd marry again if I found a man who had fifteen million dollars, would sign over half to me and guarantee that he’d be dead within a year.”
Bette Davis
Actress
Guarantees make a powerful statement. About confidence. About trust. That's because they instill confidence in the product or service. And they build up trust with the customer or client. 
There was a time when Domino Pizzas offered a money back guarantee if your pizza didn’t get to you within 30 minutes. Not any more. Surprisingly GM have launched a 60-Day Satisfaction Guarantee. Now there’s a bold move. But the boldest guarantee comes from L.L Bean.
The Sister Snog guarantee
The wheels of business are oiled by connections and chemistry. The more good contacts you click with. The more doors will open. Obvious really.
Sister Snog is a gateway to the What you're searching for and the Who you're looking for. As an active member you will increase the number of business contacts you make during the course of your membership. Absolutely. Totally. And utterly guaranteed.
Sister Snog is a not a sales channel.
There's no guarantee you'll meet your next client or customer. Even the best of the best new business agencies and telesales companies can’t make such guarantees. Hand on heart.
Sister Snog is a marketing channel. To an audience of selective business women and an eclectic mix of business and brands. To fresh as well as familiar faces who pitch up at each event.
Attend one event a month. Then work out how many brand new contacts you could make and how many existing relationships you could nurture. Within a year.
A small investment that’s guaranteed to pay dividends. If you use it.

